How to Sell Crafts Online

Now is a prime time to learn how to build a crafts ecommerce website.

crafts

Making things is a great American hobby.

If you’re thinking about learning how to build a crafts ecommerce website, you can make your own business. In fact, it follows very similar guidelines to crafting: you need the right working parts, the knowledge to combine them into something meaningful and the dedication to get the job done.

How to Build a Crafts eCommerce Website

You don’t need a development or design background

Fortunately, today’s technology makes it pretty simple to start your own online business. It doesn’t matter whether or not you have a development or design background; you can still become an entrepreneur by starting an at-home business. If you’re here, you’re probably looking for a place to get started. To learn how to build a crafts ecommerce website, check out some of our tips below.

Mold your store around the right software platform.

First, you want to get the right tools for the job. Crafting your store requires a strong ecommerce software platform—one that gives you the tools you need to design your site in addition to the ability to accept credit cards. Look for a software platform that has a long history, strong support and a large user base—like 3dcart, for example.

Use your creative skills to develop a brand

Learning how to build a crafts ecommerce website means putting your marketing skills to the test. You’ll want to choose a layout from your software’s library that reflects the identity you want your company to have. Choose a name and tell your customers a little bit about how you got started. Then, upload it into your system for everyone to see.

Load your products into your store

You’ll need items to showcase if you actually want to make money. Items like glue, glitter and scissors are important for crafting. Include pictures of the items in action and a few words about why they make a good purchase. These are essential steps for learning how to build a crafts ecommerce website.

Choose payment options

Online shoppers like to have plenty of options when it comes time to pay. By providing familiar payment processors, you have the ability to establish an immediate connection of trust between your store and the customer. This increases the likelihood they’ll actually buy from your store.

Launch your store

When everything is ready to go, make sure to test your pages and links. If everything is working correctly, you can go live. To get shoppers in the door right off the bat, run a promotional discount and share it with important bloggers in the crafting field. Promote through social media as well to get the word out.

Marketing is one of the most important parts of learning how to build a crafts ecommerce website, so don’t take it lightly!

How to Sell Crafts Online

crafts

Interested in learning how to sell crafts online? If you have a hand for crafts, you could be using that talent to launch your very own online business. While it requires some hard work, it isn’t quite as difficult to figure out as you might have guessed. The ecommerce industry has exploded into a trillion-dollar market and is expected to grow significantly larger by 2015.

You don’t need much tech experience to get started. Of course, a bit of business experience might help. In the end, the most important thing is some knowledge of the crafting industry and the will to work hard and succeed. Need some help getting started? Check out some tips below on how to sell crafts online.

1

Figure out what products you want to sell

Choosing high quality brands to represent in your stores in a key part of how you draw in high quality shoppers. What products do you want to sell in your store? Major brands like Elmer’s may be your best bet if you want to represent recognized products.

2

Find a unique way to position your store

You’re a craft store with a proud brand. In order to differentiate yourself from the competition, it’s crucial to create a unique brand that helps your store stand out from the rest. It should take your audience into account. Choose an original name and hire a professional designer to create your logo. Then, choose a layout template that best matches your new brand.

3

Create product sets for making specific craft types

As you learn how to sell crafts online, you’ll understand the power of creating product sets. You can draw in customers by creating step-by-step guides for certain projects. Then, you can lead those customers to the product bundles they’ll need to take the project on themselves.

Product sets are a great way to up your average order value and give your customers some direction when they visit the site—especially if they are amateur crafters.

4

Cash out with the right shopping cart

A crucial part of planning your store is choosing the right foundation to build upon. Your online store will only be as strong as your software, so put some serious thought into this part of the process. As you learn how to sell crafts online, you’ll understand the important of partnering with an established ecommerce brand backed by a large customer base.

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