Ecommerce University > Ecommerce Marketing > Vibrant Promotional Tactics to Get More Sales
Vibrant Promotional Tactics to Get More Sales

Promotions lead to more sales. It’s that simple. A strong online store utilizes a strong promotional strategy.

So why aren’t your promotions performing? Simply creating promotions and posting them to your site may not get you the sales you’re expecting. It’s important to find the right channels to get your promotions out. Otherwise, no one will know about them. As a result, they won’t convert any sales.

What are the best ways to syndicate your promotions? Take a look at some ideas to get the word out below.

1. Coupon websites
Just about everyone has heard of Groupon. But some stores caution against using the platform. For one, you have to pay out a portion of your sales to Groupon. That may draw in new customers, but it won’t make you money. Used often, promotions won’t add up to much if you try to push them through Groupon.

But don’t worry. Coupon sites represent a great alternative. Websites like Coupons.com, CouponMom, SmartSource and more offer you a great way to promote coupons, discounts and other promotions. Get listed with these sites for a lower cost than Groupon and increase the visibility and success of your promotions.

2. Onsite ads
You’ve created landing pages for your promotions. But you need to promote them on other pages of your site, too. There are plenty of traditional ways to accomplish, including a banner on your homepage, a sidebar that stays with the shopper on every page and more.

Have you ever considered pop-ups or page-peels? Something interactive that serves as a clear call to action is a great way to ensure you’re getting eyeballs on your promotions. Experiment with different ways to direct traffic towards promotions and you’ll find ways to increase their success.

3. Social media
Are you using your social media channels to their fullest potential? The easiest part of content marketing is reusing content for each marketing channel you maintain. Yet plenty of small businesses ignore this concept.

You’re trying to get your promotions out into the world. Use your own social media channels for this—but more importantly, use other people to get the word out. Before giving a customer access to a promotion, give them an action-step. Make sharing the deal a barrier to actually claiming it. You’re asking for a small investment from your customer that could lead to a higher performing promotion.

4. Email marketing
A personalized marketing strategy can help you make serious headway with your percentage of return customers. Your newsletter is only a portion of this strategy.

Consider how quickly you can convert a new customer into a returning one by sending a complimentary coupon with their first purchase. After the customer receives his/her product, set automatic emails to go out that contain a deal. When they have the product in hand, it helps them visualize a future purchase, enhancing the likelihood they’ll buy again.

5. Outside ads
Still not finding any success? Get involved with Google Ads or other forms of PPC campaigns to return targeted search results to potential customers. This is another great place to experiment with your marketing tactics. Try different sets of keywords and different headlines to optimize your promotional campaigns.

by Gonzalo Gil Google