To create an online store, you have to be detail-oriented. The trait helps you find each little feature or solution that’s right for your audience and implement it in a useful presentation. One of the areas that it pays to look closely at is the way your customers pay for their goods.
It’s the final destination in the customer journey: the sale. Yet so many online merchants are reticent to spend much time on it. Did you know that the part where the customer pays is one of the most likely places you’ll lose them? Cart abandonment is an epidemic. And that’s part of why it’s crucial to pay extra close attention to it when you create an online store.
Yes, you should spend time on drawing customers in and navigating them through the shopping process. But it’s just as important to nurture their business at the purchase stage. Here, you must give them payment portal options. These can range from Amazon Payments to PayPal Express—familiar payment services that can help inspire trust and loyalty.
On the flip side, you don’t want to overwhelm the shopper with payment options. How do you know which payment gateways make the most sense for your business? Here are a couple of tips to help you choose as you create your online store.
Tip #1: Do some experimentation and testing.
Any good online store takes time to experiment with different features. For your payment portals, implement a few at a time and see which ones perform better in terms of collecting payments. This way, you can let your customers do the talking without actually soliciting them for their advice.
If you’re still having trouble, you can always…
Tip #2: Survey your customers.
Send an email out to a select number of customers (or your test audience, if you’re just getting up and running). Find out which payment types they tend to use most often. With 3dcart, you have access to more than 100 different payment options, so this can get tricky.
To create an online store without getting lost in the number of options, it’s always a good idea to…
Tip #3: Use the most popular brands.
Earlier, we named Amazon Payments and PayPal Express as solid options for payment processing. They’re both great options because they’re big, recognized brands. If all else fails, adding payment options means running with those major brands. Chances are, a seasoned online shopping audience will be familiar with (and already have accounts with) some of the bigger web payment services, increasing the chance that you’ll make the sale quickly and efficiently.